Dr. Margaret Chui簡介：

DBA, PGDE, DAdE, DMS, MBA, MSc

Dr Chui 擁有英國紐卡斯爾大學的工商管理博士學位，市場營銷專業的工商管理碩士學位以及英國萊斯特大學的培訓和人力資源管理碩士學位。她的博士學位論文專注於研究道德營銷，而MBA學位論文則專注於研究“消費者行為-市場與市場空間”。除了她的營銷和管理興趣外，她的第二個碩士學位-理學碩士則專注於研究“國家教育和培訓政策-學生學習與雇主需求之間的匹配”。

她在私營和公共部門的銷售與市場營銷，管理，人力資源管理，教育，戰略管理和運營管理領域擁有超過25年的工作經驗。除了她豐富的工作經驗外，她還擁有大約15年的教學和培訓經驗。她在市場營銷和管理領域的教學和培訓能力從文憑到研究生水平不等，涉及市場營銷傳播理論/策略，市場營銷主管，市場營銷管理，促銷管理，市場營銷策略，消費者行為，客戶服務關係營銷等模塊。管理，服務營銷，管理原理，管理與組織，戰略分析，戰略管理，辦公室規劃與實踐以及業務環境中的人力資源等。

她具有在大專院校進行工商管理教育的豐富經驗，擅長為高管和專業人士提供管理和營銷講習班/培訓。此外，她以互動式教學風格以及在教學過程中將管理理念應用於生動的商業案例而著稱。

The Aim

The aim of this course is an Introduction to the fundamentals of modern management as practiced today, particularly the ways in which the management practices evolved with the rise of large corporations in the late 1800s and into the twentieth century.

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Unit abstract

The syllabus is to encourage students to explain the roles and responsibilities of managers, discuss and analyze the purpose of management. Learners are encouraged to explain the importance of corporate culture in the business environment, assess the impact of a culturally diverse workforce on businesses and identify ethical practices in business. Learners will recognize and apply the skills necessary for carrying out effective management decision-making and strategic management planning.
Additionally, the unit will enable learners to recognize and apply the skills necessary for carrying out effective management decision-making and strategic management planning.

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The Learning Outcomes

On successful completion of this unit a learner will:

1 Understand the basic introduction to Management

2 Understand the Management in Evolution & Trends, and Ecosystem

3 Understand the Management in Leadership & Teams, Motivation & Empowerment , and Planning

4 Be able to assess current management issues in Organisation Structure, Change Management , and Future of Management